To be the Most Caring Life Insurance Company
Purpose
To encourage people to obtain life insurance that suits their life goals for the sustainability of their families and Thai society.
Vision
To be the Most Caring Life Insurance Company.
Mission
Caring about Customers
To deliver exceptional customer experience while empowering them to build security and wealth through our sincere personnel and modern technology and by delivering products, services and benefits tailored from a genuine understanding to meet customers’ diverse needs.
Caring about Agents and Financial Advisors
To enhance the potential of our agents and financial advisors, empowering them to thrive without limitations and be ready for rapidly changing market conditions, while pursuing secure growth, happiness and pride in their work, through teamwork promotion, intensive training and modern digital tools.
Caring about Partners
To drive collective growth and success by understanding every partner’s goals and directions, designing coordinated processes, and fostering continuous mutual improvements.
Caring about Employees
To promote employees’ happiness, career advancement and job security by continuously enhancing their skills in diverse aspects and providing a work environment that respects diversity, honors equity, fosters teamwork, encourages inclusion, and ensures that everyone feels they belong.
Caring about Shareholders
To generate appropriate returns for shareholders with a focus on long-term secure and sustainable growth by building Bangkok Life Assurance into a leading life insurance brand known for its commitment to caring, all while adhering to principles of good corporate governance.
Caring about Society
To contribute to the improvement of the overall quality of life in Thai society by promoting financial planning literacy, raising awareness of life insurance benefits, and encouraging good health among the public.
Caring about Environment
To guide the organization toward carbon neutrality with an emphasis on the development of processes for managing energy consumption, water usage and waste.
Core Values
C – Care
To attentively listen to the opinions and concerns of others, while also care about the well-being of colleagues and the broader community.
A – Assistance
To demonstrate willingness to help others and readiness to share knowledge and experiences.
R – Reliability
To possess expertise in one’s field and take full responsibility for one’s words and commitments.
E – Empathy
To understand diverse opinions, avoid self-centeredness and prioritize the opinions and feelings of others.
