Bangkok Life Assurance Public Company Limited and its subsidiaries (hereinafter referred to as "the Company" or "we") respect your privacy and guarantee protection of your personal data in accordance with confidentiality practices and applicable laws governing personal data protection, particularly the provisions of the Personal Data Protection Act B.E. 2562 (2019). We are committed to providing you with clear information regarding the processing of personal data in connection with your relationship with us.
1. Purposes of Processing Personal Data of Agents
1.1 Purposes Requiring Consent for Personal Data Processing
(1) |
When necessary to verify prohibited characteristics related to criminal offenses, criminal penalties, insurance fraud, inclusion in lists designated by the Anti-Money Laundering Office (AML List or Suspect List), or bankruptcy status. This verification is conducted for the purpose of considering the establishment of a relationship with the Company, accepting agents, or assessing the suitability of a person to hold a position within the Company. When we cannot rely on any legal provisions, we will specifically request your consent as required by law. |
(2) |
The Company may provide activities, services, benefits, or other special benefits beyond the terms and conditions of life insurance contracts. Such provisions may require the use of health information, including health service utilization, disability, race, and religion. This may be carried out by other service providers under our control. We will specifically request your consent as required by law. |
(3) |
To verify and authenticate digital identity using biometric data when you conduct high-risk transactions through our electronic services, such as application registration and agent contract execution, to ensure that such transactions are genuinely performed by you. We will specifically request your consent as required by law. |
1.2 Purposes for Which the Company May Rely on Legal Basis for Processing Other Than Consent
(1) |
When necessary for taking action at your request prior to executing an agent contract or for performing an agent contract that has a binding effect on the Company to which you are a party, particularly for:
- Qualification and suitability assessment for agent contract execution, agent code issuance, training attendance, and application for examinations required to become life insurance agents as required by law and/or those involving investment advisor contracts;
- Consideration of performance results under agent contracts, including performance appraisal and consideration of compensation, bonus, or other benefits as agreed, as well as consideration to pay the aforementioned benefits, and/or those involving investment advisor contracts;
- Compliance with the Company’s rules, policies, and code of conduct;
- Agent and investment advisor development, training, and seminars.
When sensitive personal data is involved, we will specifically request your consent as required by law.
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(2) |
For the legitimate interests of the Company or of another person or entity, provided such interests are not outweighed by your fundamental rights regarding your personal data, particularly for:
- Workforce management, study, analysis, development, restructuring, or planning;
- Engagement and satisfaction survey;
- Allocation of compensation or other benefits beyond those specified in contracts, such as cafeteria services, sports centers, exercise facilities, activities, sightseeing trips, visa processing, airline tickets, and accommodation, as well as consideration to pay the aforementioned compensation or benefits;
- Data security, user account registration, and identity verification to access work systems and data systems;
- Analysis and creation of database concerning operations, communications, news dissemination, and public relations;
- Accident and crime prevention, investigation, complaint management, fraud, and actions concerning disputes;
- Data analysis, statistical data processing, and report preparation concerning the performance of duties of agents and investment advisors.
When sensitive personal data is involved, we will specifically request your consent as required by law.
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(3) |
To monitor and surveil the use of Company’s devices for operational activities to manage any violations as prescribed in the Company’s policies or regulations and in accordance with legal requirements. |
(4) |
To monitor behaviors and location (GPS Tracking) for the purpose of sales process assessment as prescribed in the Company’s policies or regulations and in accordance with legal requirements. |
(5) |
When necessary for the establishment of, compliance with, exercise of, or defense against legal claims. |
(4) |
The Company’s management related to internal processes, such as supervision for compliance with our regulations or policies, internal audit, audit and assurance, management of potential risks arising from business operations, complaint management, and business risk database maintenance. |
(5) |
To control the safety of office building areas using closed-circuit television (CCTV) to record images and sounds for entry-exit control and monitor areas within the Company’s premises. |
(6) |
To verify work experience, qualifications, and suitability to positions. We may receive such personal data directly from you or from your references, or publicly disclosed information with your express consent. Before providing the Company with personal data of other persons, you are obligated to notify the Privacy Notice to such persons for their acknowledgement. |
(7) |
When necessary to comply with laws applicable to the Company. |
(8) |
When necessary to comply with laws to achieve objectives concerning compliance with and supervision to ensure compliance with laws, regulations, notifications, and orders of government agencies and/or regulatory bodies exercising statutory powers relevant to the Company, including:
- Laws relating to life insurance, as well as compliance with orders of Office of Insurance Commission (OIC);
- Laws relating to securities and exchange, as well as compliance with orders of Office of Securities and Exchange Commission (SEC);
- Laws relating to bankruptcy;
- Laws relating to personal data protection;
- Laws relating to electronic transactions;
- Laws relating to computer crimes.
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(9) |
When necessary to comply with or supervise to ensure compliance with laws, regulations, notifications, and orders of government agencies and/or regulatory bodies exercising statutory powers relevant to the Company, including:
- Laws relating to prevention and suppression of money laundering, financing of terrorism, and proliferation of weapons of mass destruction, as well as compliance with orders of Anti-Money Laundering Office (AMLO);
- Revenue Code, applicable tax laws, and international economic and financial cooperation as required by law, as well as compliance with orders of Revenue Department;
- Cybersecurity requirements.
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(10) |
Compliance with court judgments, court orders, administrative orders, and implementation of criminal justice processes. |
(11) |
To prevent or suppress danger to life, body, or health of persons. |
(12) |
Security management and monitoring, including cyber threat protection. |
(13) |
Management of complaints and whistleblowing regarding our services, corruption, fraud, personal data breaches, and other similar matters. |
(14) |
Development, improvement, and testing of our internal systems, applications, websites, and devices supporting operations. |
(15) |
To verify and confirm your identity when you conduct transactions or execute contracts with us. |
(16) |
To carry out advertising and public relations activities through our media and social media platforms, including disclosure to public media. We may record images or videos from participation in our activities. We will always announce recording activities in designated areas. If you do not wish your personal data to be disclosed, you may avoid entering such areas. You may submit a request to object to the disclosure of your personal data to us at any time. |
You may choose to object to the collection of certain data requested by the Company. Such objection may obstruct our ability to execute contracts, conduct transactions, provide services, or take actions at your requests. Additionally, if we rely on consent to collect, use, disclose, and/or transfer personal data abroad, you have the right to withdraw your consent at any time through the channels we specify. Withdrawal of consent may prevent us from continuing to collect, use, disclose, and/or transfer your personal data abroad for the aforementioned purposes, and may prevent us from fulfilling our duties or obligations to you, wholly or partially. However, withdrawal of your consent will not affect activities involving the collection, use, disclosure, and/or overseas transfer of your personal data to which you had already consented prior to withdrawal. Your personal data may be processed for the aforementioned purposes by service providers under our control, in accordance with the standards and security measures required by us.
Unless permitted by the specified laws relating to personal data protection, if we wish to process your personal data for purposes beyond those specified in, or directly related to, this Notice, we will inform you of such processing in advance and specifically request your consent as required by law.
2 Personal Data Necessary to Achieve Processing Purposes
When collecting personal data, the Company collects only personal data that is necessary and relevant to achieve the specified processing purposes (Data Minimization). The details are as follows.
2.1 Personal Data Collected by the Company
(1) |
Personal details, such as title, name, surname, gender, date of birth, age, weight, height, blood type, nationality, country of birth, signature, family status, marital status, number of children, information from government-issued documents (national ID card, passport, visa-related documents, work permits, government official card, taxpayer identification number, driver's license details, name change documents, residence certificates, etc.), vehicle number, color, and model, photographs, audio recordings of telephone conversations, meeting recordings or contacting data in the Company’s systems, CCTV recordings, guarantee information, income tax payment evidence, and financial background (AML List, Suspect List, or bankruptcy). |
(2) |
Contact information, such as postal address per national ID card or house registration, current postal address, work postal address, telephone numbers, fax numbers, email address, maps, location information, online social media accounts (LINE ID, Facebook account, and other IDs), online social media channels, and information from online social networks. |
(3) |
Sensitive personal data as appearing in identification documents or documents supporting transactions and/or contracts and/or services (religion, race, disability, etc.). |
(4) |
Health and disability. |
(5) |
Educational information, such as educational qualifications, proof of educational qualifications, name of the institution, major, graduation year, transcript copy, degree certificate copy, related training and seminars, certificates and special qualifications, name of the training institution, training period, and training year. |
(6) |
Employment information, such as agent code, investment advisor code, affiliation code, ID/initial password, contract period, compensation and benefit information, income tax payment evidence, license information (e.g. license number, card issuance and expiration dates, examination history and results), work experience (e.g. current/past workplaces, occupation, position, monthly salary/income, and compensation details) and other supporting documents, satisfaction assessment data, image or video recordings of participation in our activities, and behavioral and location data (GPS Tracking). |
(7) |
Financial information, such as income level, bank statements, financial status information, bank account names and numbers, collaterals, debt obligations, credit information, bankruptcy status information, tax amounts, and other financial information. |
(8) |
Compensation and benefit information, such as compensation, commission, work fees, special compensation and benefits, and withholding tax. |
(9) |
Security surveillance information, such as access to the Company’s internal systems and devices, entry to office buildings, CCTV recordings, internet, email, and telephone usage logs, and passwords and accessibility to the Company’s information systems. |
(10) |
Performance and disciplinary information, such as performance appraisal, change of affiliated unit, indicators, disciplinary complaints, the Company’s policies or code of conduct, disciplinary procedures, warning procedures, and details of complaint consideration and results. |
(11) |
Biometric data, including facial comparison images with automatic systems. |
(12) |
Prohibited characteristics related to criminal offenses, criminal penalties, or fraud. |
When sensitive personal data processing is involved for these purposes, we will specifically request your express consent or process the data only as permitted by law.
2.2 How the Company Obtains Your Personal Information
The Company normally collects personal data directly from you, whereby the collection of your personal data depends on your relationship with us.
We may obtain your personal data from other sources, such as persons who refer you to us. If you are a guarantor, family member, emergency contact person, or a reference for an agent or investment advisor application, we may receive your data from persons who have entered into direct contracts with us. Additionally, we may obtain your data that has been disclosed to the public with your express consent. In some cases, we may receive your personal data from government agencies and/or regulatory bodies exercising statutory powers.
2.3 Personal Data of Third Parties
If you provide the Company with personal data of third parties, such as spouse, children, parents, guarantors, references, or former employers, including their name, surname, address details, workplace details, occupation, income, telephone number, national ID, passport ID, nationality, date of birth, gender, type of children, number of children, marriage certificate details (e.g. certificate number, registration date, location of the registration office and the province where it is located, and agreements), and signature, etc., you must notify this Notice to such third parties for their acknowledgment and obtain their consent if necessary, or provide other legal basis to disclose the third party's personal data to us.
2.4 Personal Data of Minors
The Company processes personal data of minors only within the scope permitted by law. If you provide minors’ personal data to us, you must notify this Notice to the minors and their legal guardians for their acknowledgment and obtain their consent for personal data processing for specified purposes.
We have no intention to collect personal data of minors or persons who have not reached legal age without consent as required by law. If we learn that we have collected personal data from a person who has not reached legal age without their consent as required by law, we will immediately delete such personal data or will collect, use, disclose, and/or transfer such personal data only when there is a legal basis other than consent or as permitted by law.
3. Personal Data Retention Period
The Company retains personal data for periods consistent with specified purposes and/or legally required purposes only. We retain your data for as long as necessary, considering the necessity and purpose of collection and further processing according to the purposes for which we received such data. For example, we retain your personal data for the duration of your contract with us. However, to comply with legal requirements, we may need to retain your personal data for longer periods if required by law, such as specific time periods specified by law (e.g. statute of limitations or periods specified by the Civil and Commercial Code, Revenue Code, laws related to insurance, or laws related to anti-money laundering).
4. Personal Data Controller
When Bangkok Life Assurance Public Company Limited, which is engaged in the life insurance business, determines the purposes and methods of processing your personal data, the Company has the status of a personal data controller under the law.
You can find more information about us at www.bangkoklife.com and contact us at 1415 Krungthep-Nonthaburi Road, Wong Sawang Subdistrict, Bang Sue District, Bangkok 10800, or contact our Call Center at 02-777-8888
5. Data Protection Officer Contact Information
For questions regarding data subject rights management, personal data protection complaints, and additional comments regarding this Notice, please contact the Data Protection Officer at dpo@bangkoklife.com or 02-777-8888. The Company may request additional information from you for identity verification purposes and to provide requested assistance.
6. Filing Complaints with the Personal Data Protection Commission
You have the right to lodge complaints about the Company's processing of your personal data with the Personal Data Protection Committee (PDPC), which is the competent supervisory authority, at 120 Moo 3, Government Complex Commemorating His Majesty the King's 80th Birthday Anniversary, Ratthaprasasanabhakti Building (Building B), 7th Floor, Chaeng Watthana Road, Thung Song Hong Subdistrict, Lak Si District, Bangkok 10210.
7. Privacy Notice of the Office of Insurance Commission (OIC)
The Company discloses your personal data to the Office of Insurance Commission (OIC) for insurance business supervision and promotion purposes in accordance with the laws relating to life insurance and the OIC. Details of OIC's collection, use, and disclosure are set forth in its Personal Data Protection Policy available at www.oic.or.th
8. Exercising Your Rights Under the Personal Data Protection Act B.E. 2562 (2019)
Under the Personal Data Protection Act B.E. 2562 (2019), you have the following rights. You can exercise your rights through the customer service counter at the head office or email: csc@bangkoklife.com In addition, you may contact our Call Center at 02-777-8888 for more information. The Company may request additional information from you for identity verification purposes and to provide requested assistance.
8.1 You have the right to request access to your personal data and receive copies of personal data in our possession, or to have us disclose the source of personal data you have not consented to.
Conditions and Restrictions:
- We cannot comply with your request if we are required to comply with the law or court orders.
- We cannot comply with your request if such compliance would potentially harm the rights and freedoms of other persons.
8.2 You have the right to request that your personal data that you have provided to us be shared with you in a commonly readable or usable format through tools or devices automatically, or to use or disclose such personal data through an automatic mean, and to request that your personal data be transferred to another data controller, unless technically impossible.
Conditions and Restrictions:
- You may exercise this right only if we rely on consent or contractual basis to process your personal data.
- We cannot comply with your request if such compliance would potentially harm the rights and freedoms of other persons.
8.3 You have the right to object to collection, use, or disclosure of your personal data when we rely on legitimate interest or legal obligation basis to process such personal data, or when we process such personal data for direct marketing purposes or scientific, historical, or statistical research purposes.
Conditions and Restrictions:
- When you exercise the right to objection because we rely on legitimate interest or legal obligation basis to process your personal data, we may not comply with your request if we have a legitimate ground that overrides your interests.
- When you exercise the right to objection because we process your personal data for scientific, historical, or statistical research purposes, we may not comply with your request if the processing is necessary for performing tasks in the public interest.
8.4 You have the right to request that your personal data be deleted, destroyed, or anonymized.
Conditions and Restrictions:
- We cannot comply with your request if we must retain the data on scientific, historical, or statistical research or legal obligation basis, as well as for preventive or occupational medicine purposes or public interest purposes in the areas of public health.
- We cannot comply with your request if such data is needed for establishment of, compliance with, exercise of, or defense against legal claims or for complying with legal obligations.
8.5 You have the right to request that the use of your personal data be suspended.
Conditions and Restrictions:
- You have the right to request such suspension while we process your request to correct data to ensure it remains accurate, up to date, complete, and not misleading.
- You have the right to request such suspension when your personal data is collected, used, or disclosed unlawfully.
- You have the right to request such suspension when we no longer need to retain such personal data, but you need us to retain it for establishment of, compliance with, exercise of, or defense against legal claims.
- You have the right to request such suspension while we prove our defense for denying your request to exercise your rights as required by law.
8.6 You have the right to request the Company to correct your data to ensure it remains accurate, up to date, complete, and not misleading.
8.7 You have the right to withdraw your consent at any time through our Call Center at 02-777-8888
Conditions and Restrictions:
- You may exercise this right only if we rely on consent basis to process your personal data.
- If you withdraw consent for processing sensitive personal data for contract execution or performance (e.g. agent application consideration and agent contract performance), we will not be able to execute or perform the contract with you.
- Withdrawal of consent will not affect the lawful collection, use, or disclosure of your personal data to which you have already consented.
9. Personal Data Disclosure Recipients
The Company prioritizes the security of your personal data and your preferences as primary concerns and has measures to prevent misuse of your personal data by others. However, in the course of our operations, we may need to disclose your personal data to other persons on behalf of or at the direction of others or under our control. In collecting, using, disclosing, and/or transferring personal data abroad for the purposes under this Notice, these third parties may be located in Thailand or outside Thailand. We will always consider the security of your personal data.
9.1 Service Providers of the Company
To achieve the stated purposes for processing your personal data and maintain security of your personal data, the Company may disclose your personal data to "service providers" who are third parties with specific expertise performing functions under our control or specialized professional practices, including:
(1) |
Insurance service providers, including life insurance brokers and hospitals. You can check the list of life insurance agents and life insurance brokers to whom we will disclose personal data at https://smartpro.bangkoklife.com/AgentLicense/ The list may increase or decrease, and we will keep information current. |
(2) |
Financial, banking, and investment service providers. |
(3) |
Transportation service providers. |
(4) |
Communications, media, and public relations service providers. |
(5) |
Security service providers, including information technology and cyber security services. |
(6) |
Information technology, network, communications, data storage, and cloud service providers. |
(7) |
Event, hotel, and tourism service providers. |
(8) |
Educational, skill development, survey, analysis, and research service providers. |
(9) |
Specialized service providers, such as legal experts, auditing services, and internal auditing services. |
9.2 Compliance with Applicable Laws
In some cases, the Company may disclose your personal data to comply with laws, including legally issued orders by law enforcement agencies, courts, Legal Execution Department, authorized persons, government agencies, or other persons if we believe such disclosure is necessary for legal compliance, protecting our rights, third party rights, or individual safety, or for investigating, preventing, or solving corruption, security, safety, and other risk problems, particularly those involving the Office of Insurance Commission (OIC), Anti-Money Laundering Office (AMLO), National Anti-Corruption Commission (NACC), Personal Data Protection Committee (PDPC), Social Security Office, Securities and Exchange Commission (SEC), Department of Business Development (Ministry of Commerce), Department of Labor Protection and Welfare (Ministry of Labor), Department of Skill Development (Ministry of Labor), Revenue Department and foreign tax offices as required by law, Stock Exchange of Thailand, Bank of Thailand (BOT), Royal Thai Police (RTP), and courts, etc.
9.3 Affiliated Companies and Business Partners
For personal data processing purposes of affiliated companies and/or business partners or for any joint purposes, the Company will notify you and seek your specific consent, unless permitted by law.
10. International Transfer of Personal Data
The Company may transfer your personal data to recipients located in foreign countries. However, to ensure your personal data is always protected, we will establish specific security and confidentiality measures. Additionally, for cloud computing, we will consider organizations with international security standards and will store personal data in encrypted formats or other methods that cannot identify the data subject.
11. Changes to Privacy Notice
The Company may modify this Notice from time to time due to changes in our personal data protection practices for various reasons or necessities, such as technological changes, legal or regulatory changes, and work process improvements. Any changes to this Notice will be effective when they are published on www.bangkoklife.com However, if such amendments significantly impact you as the data subject, we will take appropriate steps to notify you in advance before such changes become effective.
Published on September 12, 2025.